Kohl's
Online sales are becoming more important than they ever have before. A total of 96%, YES 96%, of Americans in some way shop online (Kelly, 2017) This means online sales are becoming more and more important to retailors. In today’s world you can even buy your groceries online. In order to stay in the game, retailors are having to make sure their websites are running at top notch and their analytics are set up correctly to receive all the vital information coming from their online users. However, with 96% of Americans shopping online, 65% of their shopping budget is still spent in an actual store (Kelly, 2017). A company that I think is utilizing this situation well is Kohl’s. How do I think they are doing this well? Kohl’s offers buy online and pick up in store. Why is this great? People do not have to pay a shipping fee. The problem with buying online is the horrible fee called shipping. In fact, 58% of Americans neglect to buy something online if they have to pay for shipping...
